External Figures
Figure 1: Porter’s Five Forces
Figure 2: Positioning Map
Figure 3: GE Multifactor Porfolio Matrix
Figure 4: Boston Consulting Group Matrix (BCG)
Figure 5: Determinants of Culture Model
Figure 6: Political Hierarchy
Figure 7: Dr. Rosenthal's Vector Model
Figure 8: Viral Marketing Effectiveness
Figure 9: International Product Life Cycle
Figure 10: Environmental Forces Model
Internal Figures
Figure 1: Organizational Strategy Chart
Figure 2: Supply Chain Flow Chat
Figure 3: QFIST
Figure 4: Dr. Rosenthal's 4P's Tool
Figure 5: General New Product Process
Figure 6: State-Gate Process
Figure 7: Dr. Rosenthal's Vector Model
Figure 8: Company Network Map
Market Positioning and Targeting Figures
Figure 1: Market-Product Grid
Figure 2: Positioning Map
Figure 3: Blue Ocean vs. Red Ocean
Figure 4: Steps in Segmenting and Targeting Model
Figure 5: VALS
Figure 6: Push/Pull Strategy Chart
Figure 7: Organizational Chart
Figure 8: The Consumer Decision Process Model
Figure 9: Buying Center Model
Figure 10: Influences on Decision Making Model
Figure 11: Maslow's Hierarchy of Needs
Figure 12: Perceptual Map
Figure 13: BCG Matrix
Marketing Planning
Figure 1: QFIST
Figure 2: Product Value Matrix
Figure 3: Product Lifecycle
Figure 4: Product Position Map
Figure 5: Servuction Model
Figure 6: Service Process Matrix
Figure 7: Break-even Analysis Chart
Figure 8: Experience Curve Pricing
Figure 9: Cross Elasticity of Demand
Figure 10: Four Approaches for Selecting Price
Figure 11: Eight Types of Selling
Figure 12: Baseball Model of Sales and Management
Figure 13: Five Elements of the Promotional Mix
Figure 14: Product Life-cycle Using Promotional Tools
Figure 15: Viral Marketing Model
Figure 16: Promotion Decision Process
Figure 17: Communication Process
Figure 18: Supply Chain Flow Chart
Figure 19: Channel of Distribution Model
Figure 20: Seven Principles of Supply Chain Management
Figure 21: Marketing Channel Intermediaries Model
Figure 22: Marketing Research Process
Figure 23: Dr. Rosenthal's Vector Model
